Custom commerce capability

A custom store system built around the brand, the catalogue and the operator

EVAVO Store is both a real storefront and a working commerce system: products, checkout, analytics, merchandising, support, legal content, trust messaging and brand presentation are built to be configurable from the start.

Configurable storefront content, brand settings, trust messaging and legal details

Product details, collections, saved pieces, recently viewed items and rich media

Server-checked checkout, order history, support requests and order timelines

First-party analytics for journeys, search, saves, cart intent, checkout starts and product performance

Merchandising rules, product ranking, content suggestions and controlled automation

Admin surfaces for analytics, store settings, merchandising, products, collections and orders

Client commerce system

The pieces a client store needs to stand on its own

A client-ready ecommerce platform needs more than product cards and checkout. It needs brand control, operational control, customer support, SEO, analytics and a path to keep improving.

Brand-led storefront

Configurable hero content, product shelves, collections, trust messaging, legal pages, footer links, social links and SEO defaults let each client store feel made for the brand.

HeroNavigationCollectionsProduct gridTrust copyLegal copyFooterSEO

Commerce engine

Products, collections, categories, pricing, inventory signals, media galleries, cart state, shipping estimates and server-checked checkout create the core buying flow.

ProductsCollectionsCategoriesInventoryCartShippingStripe checkout

Customer account layer

Signed-in customers can review orders, support messages, saved pieces and account details without exposing admin-only operational data.

ProfileOrdersOrder detailSaved piecesSupport requests

Operator admin

Admins can manage products, categories, orders, support, refunds, reviews, analytics, store settings, readiness and platform positioning from a central dashboard.

DashboardProductsOrdersSupportRefundsReviewsSettingsAnalytics

Insight and merchandising

First-party analytics and merchandising rules can support product ranking, search intent, customer journeys, cart intent, content improvements and campaign decisions.

AnalyticsBehaviourSearchSavesCart intentProduct scoresMerchandising rules

Platform extension

Public-safe APIs, integration metadata, workflow capabilities and delivery models make the system adaptable for client stores beyond the EVAVO shop.

Storefront APISettings APIIntegrationsWorkflowsDelivery modelsSitemapRobots

Feature system

Built as a reusable commerce foundation

Configurable storefront

Brand copy, hero content, imagery, support links, trust messages, legal details, socials and SEO defaults can be controlled through store settings.

Product and collection system

Products support categories, collections, media galleries, status, SEO details, inventory signals, saved products, related products and reusable cards.

Server-checked checkout

Checkout sessions use product records from the database instead of trusting browser-submitted pricing.

Behaviour analytics

First-party analytics can track page views, product views, searches, saves, cart intent, checkout starts, social shares and journey summaries.

Merchandising logic

Product scores, ranking signals, content suggestions and grid ordering can be shaped by analytics and manual feature rules.

Support and order context

Order support requests and status changes can stay connected to order timelines so customers and admins have clearer context.

Search and discovery

Store search is designed to capture intent, expose product details and show what customers expect to find from the catalogue.

Better buying flow

Zoomable product media, saved pieces, recently viewed items, mobile purchase actions, trust panels and cart states make the path to checkout easier to follow.

Brand-led build quality

The system is built as a customisable EVAVO solution, so each store can have its own expression, sections, campaigns and product strategy.

Operating model

A clearer way to run a custom store

The platform is designed so operators can configure, publish, measure and improve without rebuilding the store every time product or campaign strategy changes.

1

Set the store brand, SEO, hero, support, legal details and trust surfaces.

2

Add products, collections, images, inventory signals and product details.

3

Track customer journeys, search intent, saved products, cart intent and checkout starts.

4

Use analytics to shape product scores and grid order.

5

Feature products manually, apply content improvements or enable controlled rules.

6

Use order support, customer context and analytics to keep improving the storefront.

Readiness checklist

Built to be operated, indexed and trusted

Public storefront pages have brand-safe SEO titles, descriptions and canonical URLs.

Product and collection pages expose structured data and sitemap entries where public.

Customer-only account, cart and order surfaces are blocked from public indexing.

Checkout is created server-side from stored product data, not browser-submitted prices.

Support messages stay connected to the order that triggered the request.

Admin surfaces separate operator data from public storefront APIs.

Store copy, legal copy and trust messages are configurable enough for client-specific positioning.

The platform can be delivered as EVAVO-managed, hybrid support or standalone client deployment.

Delivery options

Flexible delivery models for different clients

EVAVO can provide this as a managed commerce platform, a shared operating model, or a standalone client deployment depending on ownership, compliance and support needs.

EVAVO-managed commerce

EVAVO hosts, maintains, monitors and improves the storefront while the client gets a custom commerce system without carrying the technical platform alone.

Best for: Brands that want a custom store with ongoing creative, technical and optimisation support.

Client team + EVAVO support

The client manages day-to-day products, orders and content while EVAVO supports improvements, analytics, campaigns, automation and technical maintenance.

Best for: Teams that want operational control with EVAVO retained as their commerce partner.

Standalone client deployment

The platform can be deployed for a client with its own brand, domain, database, payment setup and operating model, with optional support agreements.

Best for: Clients that need ownership, portability or separation while still using EVAVO's custom commerce foundation.

Source-code licence

A higher-value commercial option where a client receives agreed source-code access for a scoped implementation, while EVAVO retains the core product IP and reusable platform modules unless explicitly licensed otherwise.

Best for: Enterprise or compliance-heavy clients that require deeper ownership, internal hosting or audit access.

For clients

Not just a theme install

EVAVO can shape the storefront around the business model: product data, campaign pages, UX, creative direction, checkout flow, admin needs, analytics, support and integrations.

For EVAVO

A repeatable commerce service

The same core can become a repeatable EVAVO ecommerce solution: configurable, brandable, measurable and strong enough to demonstrate technical and creative capability at the same time.

Trust principles

Professional support, transparent ownership

Clients should understand what EVAVO manages, what the client controls and what can be exported or owned.

Customer, order and analytics data should be treated as client business data, not as leverage.

Ongoing support should be a professional service advantage, not a forced dependency.

Standalone deployments should be possible where a client needs separation, ownership or compliance boundaries.

EVAVO should keep reusable product IP and operations infrastructure modular so source access can be priced and scoped deliberately.

Operations Hub integration should work as an optional bridge, not a hard dependency that breaks the storefront.